Vivo Energy Uganda, the company that distributes and markets Shell-branded fuels and lubricants in Uganda, has officially launched Phase 2 of the ‘Kigwera Ku Shell’ back-to-school promotion. Building on the success of the initial phase, this promotion is aimed at doubling the number of winners, providing even greater support to parents as they prepare their children for the third school term of the year. Participants stand a chance to win up to one million Uganda shillings in school fees, alongside other exciting prizes.
During the first phase of the ‘Kigwera Ku Shell’ promotion, 20 lucky customers were rewarded with school fees for their children, alleviating the financial burden that many parents face during the back-to-school season.
Speaking at the launch event, Joanita Menya, Managing Director of Vivo Energy Uganda, expressed her enthusiasm for the promotion’s continuation, stating, “At Vivo Energy Uganda, we understand the challenges that parents face, especially during the back-to-school period. We are thrilled to be launching Phase 2 of the ‘Kigwera Ku Shell’ promotion, which will allow us to double the number of beneficiaries, further supporting our customers and their families. Education is a vital pillar of development, and by easing the financial strain on parents, we are contributing to a brighter future for our communities.”
The ‘Kigwera Ku Shell’ promotion is designed to make back-to-school preparations less stressful for parents by offering multiple opportunities to win. Customers who purchase fuel at Shell service stations, shop at Shell Select stores, service their vehicles, or buy Shell Gas, automatically get rewarded. The more they engage with Shell services, the higher their chances of winning.
Hellen Bwengye, Marketing Manager at Vivo Energy Uganda, expressed her gratitude to Shell customers, saying, “We are deeply thankful to our loyal customers for their unwavering support during the first phase of the promotion. Your participation has been inspiring, and we are excited to see even more winners in this next phase. Together, we are making a difference in the lives of our communities.”
Joan Nabukalu, Brand Manager of Non-Fuel Retail at Vivo Energy Uganda, reflected on the profound impact of the ‘Kigwera Ku Shell’ promotion on customers during the back-to-school season. She noted, “The back-to-school period can be overwhelming for many parents and guardians. We are proud that through this promotion, we have been able to bring smiles to the faces of our customers. We aim is to continue giving back to those who support us, making their lives a little easier in meaningful ways.”
The promotion offered multiple ways to participate, making it accessible to a wide range of customers. To qualify, customers would have to buy fuel worth 50,000 Uganda shillings for cars and 5,000 Uganda shillings for boda bodas (motorcycles). Other ways to participate included spending 10,000 Uganda shillings at participating Shell Select shops, servicing a car for 50,000 Uganda shillings, servicing a boda boda for 10,000 Uganda shillings and buying or refilling Shell Gas.
As a heartwarming gesture, Vivo Energy Uganda also rewarded Night Ampurire, a resident of Entebbe, with a year’s supply of fuel and vehicle servicing for her brand-new double cabin vehicle, ensuring her new vehicle remains in top condition and her business continues to thrive.
Night’s story, which gained widespread attention after being covered by the media, highlighted her struggles as she relied on an old, dilapidated car to run her fruit-selling business. MTN Uganda stepped in and donated a new vehicle to Night, transforming her business and ensuring she could continue supporting her family.
