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UBL cuts price of Pilsner by Shs 200 after customer feedback

By Ivan Ssali

Uganda Breweries Limited (UBL) has announced a price reduction on one of its iconic beer brands, Pilsner Lager.

Pilsner is a premium beer. In 2023, it accounted for huge sales among Guinness, Bell, and Tusker Lite. As such, UBL posted a 12% growth.

During a media engagement at its plant in Luzira on Monday, UBL announced a drop in the price of Pilsner from Shs 3,200 to Shs 3,000.

UBL told the media that the cut followed customer feedback.

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